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Abstract

Analyzed the current situation of the light food market, expounded the flat design style and expression of light food packaging, proposed that the "national tide" culture fits the aesthetic orientation of the new generation of consumers in the light food market, and looked forward to the light food market The integration trend of "national tide" culture and flat design style in the packaging design process.

Publication Date

12-28-2021

First Page

107

Last Page

109,187

DOI

10.13652/j.issn.1003-5788.2021.12.017

References

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[5] 杨硕, 刘卫东. “国潮”研究: 潮牌文化与中国文化融合下的服装设计新趋势[J]. 湖南包装, 2020, 35(2): 102-106.
[6] 潘虎. 代际更迭引发的食品包装设计观念嬗变[J]. 食品与机械, 2021, 37(7): 102-106.
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