Abstract
With Hongshan jade culture as the core semantic resource, this study investigates the systematic semantic construction and visual expression paths of Hongshan jade culture in contemporary food packaging design. First, the foundation for extracting visual morphemes of Hongshan jade culture is established from three dimensions:cultural semantic structure, aesthetic characteristics, and digital technology support. On this basis, a five -stage semantic system encompassing "semantic extraction, form clustering, semantic reproduction, semantic refinement, and semantic imaging" is developed, through which the visual texts, behavioral texts, and spiritual texts of typical jade artifacts are distilled to achieve the visualized expression of cultural morphemes. Furthermore, a visual translation strategy across four dimensions -"structure, material, graphics, and technology" -is proposed, corresponding respectively to the modeling configuration, material perception, graphic narrative, and digital interaction strategies in food packaging design. In practice, technologies such as Artificial Intelligence Generated Content (AIGC ) and Augmented Reality (AR) are integrated, and through the generation of graphic archetypes and the construction of digital characters, the immersive experience and emotional expressiveness of Hongshan jade culture in packaging communication are enhanced.
Publication Date
11-3-2026
First Page
237
Last Page
243
DOI
10.13652/j.spjx.1003.5788.2025.60115
Recommended Citation
Yajuan, Liu; Shiyu, Ma; and Xinyuan, Wang
(2026)
"Semantic system construction and visual translation of Hongshan jade culture in food packaging design,"
Food and Machinery: Vol. 42:
Iss.
10, Article 28.
DOI: 10.13652/j.spjx.1003.5788.2025.60115
Available at:
https://www.ifoodmm.cn/journal/vol42/iss10/28
References
[1] 高然,陈艳球.基于用户体验的湖南特产包装设计策略研究[J].湖南包装,2024 (2):44-47.Gao R,Chen Y Q.Research on packaging design strategies of Hunan specialties based on user experience [J].Hunan Packaging,2024 (2):44-47.
[2] 杨婧.符号学视域下的河东文创产品及包装设计策略研究[J].绿色包装,2022 (11):138-142.Yang J.Research on Hedong cultural and creative products and packaging design strategy from the perspective of semiotics [J].Green Packaging,2022 (11):138-142.
[3] 刘峣,李晓雯, 吴鹏军,等.食品包装设计研究进展与趋势分析[J].包装工程,2025,46(22):268-280.Liu Y,Li X W,Wu P J,et al.Research progress and trend analysis of food packaging design [J].Packaging Engineering,2025,46(22):268-280.
[4] 黄昭.基于产品设计语义学的食品包装设计应用 [J].食品与机械,2023,39(12):236.Huang Z.Application of product design semantics in food packaging design [J].Food & Machinery,2023,39(12):236.
[5] 王瑜.作为符号形式的神话思维:卡西尔文化哲学研究 [J].求是学刊,2025,52(2):10-19.Wang Y.Mythic thinking as symbolic form:research on cassirer's philosophy of culture [J].Seeking Truth,2025,52(2):10-19.
[6] 徐豪.玉出红山：“以玉为器 ”的精神信仰 [J].中国报道,2023(7):28-33.Xu H.Jade from Hongshan:the spiritual beliefs associated with jade artifacts [J].China Report,2023 (7):28-33.
[7] 方广智.红山文化勾云形玉器造型研究 [J].美术研究,2020(3):45-49.Fang G Z.A study of the forms of hook-cloud-shaped jade artifacts in Hongshan culture [J].Art Research,2020 (3):45-49.
[8] 冯青,王琪汀.基于可拓语义的传统纹样在食品包装设计中的应用 [J].食品与机械,2024,40(4):100-106,120.Feng Q,Wang Q T.Research on the application of traditional pattern based on extension semantics in food packaging design[J].Food & Machinery,2024,40(4):100-106,120.
[9] 徐宿浒,郝红星.红山文化玉雕龙的演变路径 [J].华夏考古,2023 (4):38-45.Xu S X,Hao H X.On evolution path of carved jade dragons of Hongshan culture period [J].Huaxia Archaeology,2023 (4):38-45.
[10] 吴余青,徐海波,朱奕苇.非遗在食品包装设计中的运用研究进展 [J].食品与机械,2024,40(6):111-116.Wu Y Q,Xu H B,Zhu Y W.An overview of research on the use of intangible cultural heritage in food packaging design [J].Food & Machinery,2024,40(6):111-116.
[11] 陈娟娟,周玉婷,翟俊卿.虚拟现实技术和增强现实技术在博物馆学习中的应用 [J].现代教育技术,2021,31(10):5-13.Chen J J,Zhou Y T,Zhai J Q.The application of virtual reality and augmented reality technologies in museum learning [J].Modern Educational Technology,2021,31(10):5-13.
[12] 罗文震.智能包装技术在食品包装设计中的应用 [J].上海包装,2025 (1):42-44.Luo W Z.Application of intelligent packaging technology in food packaging design [J].Shanghai Packaging,2025 (1):42-44.
