•  
  •  
 

Corresponding Author(s)

赵春燕(1984—),女,邯郸学院副教授,博士。E-mail:[email protected]

Abstract

Currently, emotional interaction in digital food packaging design is increasingly homogenized, mainly manifested in the mechanical replication and sensory stacking of interactive forms, the superficial decoration and semantic vacuum of cultural symbols, and the fragmentation of user experience processes and emotional gaps. The reasons lie in design thinking that overly prioritizes a technology -centered orientation while failing to adequately embody emotional purposes, cultural symbols that remain at the level of appropriation rather than translation, and the neglect of the structural nature of the five elements of user experience. Grounded in foundational theories of design studies, this paper achieves closed -loop innovation across dimensions including the construction of a mechanism to address sensory stacking, the adoption of a transcendence mode for superficial symbols, and the creation of a repair framework for experiential fragmentation.

Publication Date

11-3-2026

First Page

244

Last Page

248

DOI

10.13652/j.spjx.1003.5788.2026.60145

References

[1] 陈娅梦.基于用户体验的望江挑花产品包装设计研究 [J].中国包装,2025,45(4):92-95.Chen Y M.Research on packaging design of Wangjiang pick flowers based on user experience [J].China Packaging,2025,45(4):92-95.

[2] 罗启凡.地域文化元素在南宁土特产包装设计中的应用 [J].上海包装,2026 (4):67-69.Luo Q F.Application of regional cultural elements in the packaging design of Nanning's native products [J].Shanghai Packaging,2026 (4):67-69.

[3] 王思雅,张翼.动态图形设计在快消食品包装及品牌视觉识别系统中的应用 [J].食品与机械,2023,39(7):119-124.Wang S Y,Zhang Y.Application of motion graphic design in FMCG food packaging and brand visual identity system [J].Food & Machinery,2023,39(7):119-124.

[4] 张瑞琪.民间美术绘画元素赋能食品包装的文化表达 [J].食品与机械,2026,42(2):251.Zhang R Q.Folk art painting elements empower cultural expression in food packaging [J].Food & Machinery,2026,42(2):251.

[5] 戴佳颖,黄浦恩,吴沫霏.基于符号学理论的服装品牌视觉升级:以“清 枫 时 裳 ”品 牌 为 例 [J].湖 南 包 装,2026,41(2):168-171.Dai J Y,Huang P E,Wu M F.Visual upgrade of fashion brands based on semiotic theory:a case study of the "Qingfeng Shishang" brand [J].Hunan Packaging,2026,41(2):168-171.

[6] 孙玮,王志强.基于用户体验五要素模型的宝马汽车 App交互设计 [J].玩具世界,2026 (2):184-186.Sun W,Wang Z Q.Interaction design for BMW automotive App based on user experience five-element model [J].Toys World,2026 (2):184-186.

[7] 张如画.红色文化元素在旅游纪念品包装设计中的情感互动[J].绿色包装,2023 (7):153-156.Zhang R H.Emotional interaction of red cultural elements in tourist souvenir packaging design [J].Green Packaging,2023 (7):153-156.

[8] 张雪.基于用户体验的纸浆制品工业设计流程优化 [J].华东纸业,2025,55(1):31-33.Zhang X.Optimization of pulp product industry design process based on user experience [J].East China Pulp & Paper Industry,2025,55(1):31-33.

[9] 王鹤轩,赵璐.生成式人工智能产品的拟人化交互设计:基于诺曼情感化设计理论的研究 [J].华东科技,2025 (8):97-99.Wang H X,Zhao L.Personification interaction design of generative artificial intelligence products:a study based on norman emotional design theory [J].East China Science & Technology,2025 (8):97-99.

[10] 关皓文.传统文化元素在食品包装设计中的融入 [J].食品与机械,2026,42(2):252.Guan H W.The integration of traditional cultural elements in food packaging design [J].Food & Machinery,2026,42(2):252.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.