Under the background of price of milk source at home and abroad, Chinese dairy enterprises will face a series of marketing risks including lack of domestic milk source, warehouse explosion, unreasonable product structure, and fierce market competition. In order to guarantee the healthy development of Chinese dairy industry, Chinese government and relevant parties should play the active role at the same time of improving the awareness of marketing risk prevention of Chinese dairy industry; establish the long-term benefit mechanism of dairy enterprises and dairy farmers; actively expand the dairy products consumption in domestic market; reasonably modify the consumption structure of dairy products at the same time of strengthening consumption education of dairy products; promote dairy enterprises merge and recombination, and transformation and updating of dairy industry; improve the operation and management level of Chinese dairy enterprises to effectively resolve the marketing risks that Chinese dairy enterprises face under the background of decline of price of milk source.

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