•  
  •  
 

Abstract

The Internet marketing model based on the Internet is not restricted by region and the information communication is convenient and cheap. Today, internet is becoming more and more popular. Through the review of Chinese green food marketing model, many problems can be found. Although the network marketing of green food in our country has been a great development. But, the problems still exists such as the internet technology under developed, the legal system construction of imperfection, the single means of network marketing, high price, unreasonable structure etc.. Therefore, it is necessary by strengthening the legal construction of the infrastructure of the internet, network marketing, the government's efforts to support and making full use of the network marketing channels, low development cost, marketable green food and other measures to ensure the food of our country green network marketing model to construct smoothly.

Publication Date

3-28-2016

First Page

206

Last Page

208,230

DOI

10.13652/j.issn.1003-5788.2016.03.045

References

[1] 徐伟锋. 绿色食品网络营销模式的现状与对策探析[J]. 中国商贸, 2013(26): 34-35.
[2] 陈晓丽. 浅析绿色食品网络营销模式优化[J]. 农家科技: 下旬刊, 2014(12): 241-242.
[3] 王艳. 农产品网络营销模式创新发展及实现路径研究[J]. 农业经济, 2015(9): 134-136.
[4] 翟伟彤. 绿色食品网络营销模式的优势及策略分析[J]. 中国食品工业, 2015(4): 60-61.
[5] 文亮, 何善, 刘炼春, 等. 食品企业的网络营销之路[J]. 食品与机械, 2011, 27(6): 272-274.
[6] 张佰明. 中国网络营销模式探索方向分析[J]. 新闻大学, 2010(1): 127-134.
[7] 陈佳, 姜法竹. 绿色食品网络营销模式的影响因素分析[J]. 黑龙江八一农垦大学学报, 2014, 26(2): 90-95.
[8] 孙宁宁. 农产品网络营销模式探究——以褚橙为例[J]. 中国市场, 2015(27): 26-27.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.