Abstract
Nowadays, the beverage packaging design is becoming more and more fashionable from the styling style and color material. The dimension of fashion, such as instantaneous, spatial and regular are also fully embodied in the design of beverage packaging. The fashionable beverage packaging design can produce a kind of visual aesthetic experience and popular psychological effect to consumers, and it has the preemptive marketing effect. In the future design of beverage packaging, should pay attention to the investigation and prediction of popular trends, analysis the consumers psychology and rational use the innovative materials. It is necessary to start from the concept of fashion, with the integration of fashion elements, fashion creative design and fashion atmosphere to strengthen consumers' desire for purchase and demand for fashion aesthetic, so as to enhancing the added value and sales volume of beverage products.
Publication Date
10-28-2018
First Page
109
Last Page
112,117
DOI
10.13652/j.issn.1003-5788.2018.10.023
Recommended Citation
Yuqiang, XIAO and Duan, DAI
(2018)
"Research on fashion dimension and fashion design in beverage packaging,"
Food and Machinery: Vol. 34:
Iss.
10, Article 23.
DOI: 10.13652/j.issn.1003-5788.2018.10.023
Available at:
https://www.ifoodmm.cn/journal/vol34/iss10/23
References
[1] World Packaging Organization.Worldstar 2015 food winners. (2016-05-28) [2018-06-23]. http://www.worldstar.org/sites/default/files/WorldStar%202015%20 Food%20winners. pdf.
[2] 李莉, 陈竑. 从“PENTAWARDS”获奖作品看全球食品包装设计创意潮流[J]. 食品与机械, 2017, 33(2): 98-105.
[3] 王娜. 国内外交互式包装设计现状研究[J]. 中国包装, 2016(7): 53-55.
[4] 孙宏艳. 时尚哲学的诗意栖居[D]. 秦皇岛: 燕山大学, 2013: 39.
[5] 李佳. 传统文化中吉祥图案及色彩在包装设计中的应用[J]. 湖南包装, 2017, 32(3): 70-72.
[6] 缪玉波. 风俗习惯在现代包装中的创新性应用[J]. 湖南包装, 2017, 32(4): 80-82.
[7] 马克思, 恩格斯. 马克思恩格斯选集: 第1卷[M]. 中央编译局, 译. 北京: 人民出版社, 2012: 32.
[8] 西美尔. 时尚的哲学[M]. 费勇, 译. 北京: 文化艺术出版社, 2001: 88.
[9] MASLOW A H. A Theory of human motivation[M]. Princeton: Psychological Review, 1943: 370.
[10] 王小芳．基于人性化设计理念的食品包装案例解读[J]. 食品与机械, 2017, 33(8): 114-117, 132.
[11] 吴晓菁. 服装流行趋势调查与预测[M]. 北京: 中国纺织出版社, 2011: 92.
[12] 孟庆涛. 网购时代商品外包装设计过程中材料应用趋势[J]. 湖南包装, 2017, 32(4): 118-120, 145.
[13] 程超. 感性工学在包装设计中的可行性研究[J]. 包装工程, 2016, 37(4): 14-17.
[14] LIN Jerry, LO Cheng-hung. Affordances feature on package design has preference effect on content[J]. Lecture Notes in Computer Science, 2015(9 187): 87-94.
[15] 刘清平. 时尚美学[M]. 上海: 复旦大学出版社, 2008: 5.