Abstract
The multi-sensory packaging design is made through establishing channels outside of the visual senses, which can enhance the sensory stimulation for consumers, and promote the emotional communication between products and people. It is more fun and interactive, in line with the humanization design concept. The multi-sensory packaging design is different from general packaging design, which make the customers not only from the visual sense experience, but pay more attention to the value of the tactile experience, deepen the sensory experience emotional impact, and improve the product identification from the multi-sensory experience. It is pointed out that multi-sensory packaging design should follow the principles of integrity, practicability and innovation.
Publication Date
7-28-2020
First Page
122
Last Page
126
DOI
10.13652/j.issn.1003-5788.2020.07.025
Recommended Citation
Da-lu, ZHANG
(2020)
"Innovation of food packaging design under the trend of multi-sensory design,"
Food and Machinery: Vol. 36:
Iss.
7, Article 25.
DOI: 10.13652/j.issn.1003-5788.2020.07.025
Available at:
https://www.ifoodmm.cn/journal/vol36/iss7/25
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