Abstract
From the perspective of design, the cultural gene method was introduced to collect and sort out The Tea Road cultural gene. The tea brand packaging of The Tea Road in Hunan and Hubei was used as an example, the application types and the visual expression in its design were analyzed. Our study would provide new ideas for the packaging design of different tea brands.
Publication Date
4-28-2021
First Page
134
Last Page
138
DOI
10.13652/j.issn.1003-5788.2021.04.025
Recommended Citation
Qi, XIE and Xin-yi, XU
(2021)
"Analysis of tea brand packaging the visual expression from the perspective of cultural gene,"
Food and Machinery: Vol. 37:
Iss.
4, Article 25.
DOI: 10.13652/j.issn.1003-5788.2021.04.025
Available at:
https://www.ifoodmm.cn/journal/vol37/iss4/25
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