Abstract
On the basis of analyzing the development of the concept of public welfare packaging, taking the commercial practices of public welfare packaging as examples, the advantages, current situation and problems of food packaging participating in public welfare were analyzed. The design idea of food packaging based on network public welfare communication was put forward. Food public welfare packaging should follow the design principles of commonweal, simplicity, interactivity and communication, and promote the continuous innovation by integrating new media, new materials, new technologies and new contexts, in order to improve public welfare packaging to better serve the enterprise's public welfare communication, so as to achieve win-win results between commercial interests and social benefits.
Publication Date
12-28-2022
First Page
105
Last Page
111,120
DOI
10.13652/j.spjx.1003.5788.2022.80467
Recommended Citation
Qiu-chen, HUANG
(2022)
"Food packaging design based on network public welfare communication,"
Food and Machinery: Vol. 38:
Iss.
12, Article 18.
DOI: 10.13652/j.spjx.1003.5788.2022.80467
Available at:
https://www.ifoodmm.cn/journal/vol38/iss12/18
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