Abstract
Consumption upgrading brings new challenges and opportunities to fast-moving consumer goods (FMCG) packaging design. With the help of successful FMCG packaging design cases in the market, the design dimension of FMCG packaging is summarized and analyzed to provide a new design approach for FMCG packaging in the aesthetic upgrading environment of consumption. Based on the analysis of market successful cases of fast-moving consumer food packaging design, the design content and methods are proposed, from the following aspects including the function, experience, subject, environmental protection, culture, digital analysis.
Publication Date
10-16-2022
First Page
122
Last Page
126
DOI
10.13652/j.spjx.1003.5788.2022.60067
Recommended Citation
Lu, ZHANG
(2022)
"Study on packaging design dimensions of fast-moving consumer foods under the background of consumption upgrading,"
Food and Machinery: Vol. 38:
Iss.
8, Article 22.
DOI: 10.13652/j.spjx.1003.5788.2022.60067
Available at:
https://www.ifoodmm.cn/journal/vol38/iss8/22
References
[1] 李成肖.基于自媒体环境下的快消品包装设计研究[J].中国包装,2021,41(12):65-67.LI C X.Research on packaging design of FMCG based on We-media environment[J].China Packing,2021,41(12):65-67.
[2] 许超.现代包装设计尺度论[D].北京:中国艺术研究院,2008:27.XU C.On measures of modern packaging design[D].Beijing:China National Academy of Arts,2008:27.
[3] 张培枫.消费社会中快速消费品包装设计的转向[J].厦门理工学院学报,2014,22(4):106-110.ZHANG P F.Transformation in package design for mass consumer goods in the consumer society[J].Journal of Xiamen University of Technology,2014,22(4):106-110.
[4] 杨玥灵.社会化媒体背景下快消品包装对消费者购买意愿的影响研究[D].广州:华南理工大学,2020:3,62.YANG Y L.Research on the influence of FMCG packaging on consumers' purchase intention under the background of social media[D].Guangzhou,Guangzhou:South China University of Technology,2020:3,62.
[5] 李子晨.快消品竞争新利器:即时零售+下沉市场[N].国际商报,2021-11-24(2).LI Z C.FMCG's new competitive weapon:instant retail + sinking market[N].The International Business,2021-11-24(2).
[6] 陈广学.包装数字化与可视化技术及其应用[J].今日印刷,2018(4):19-21.CHEN G X.Packaging digitization and visualization technology and its application[J].Print Today,2018(4):19-21.
[7] 邹羽涵,潘虎.设计的目标永远是生活[J].艺术与设计,2021,1(Z1):140-143.ZOU Y H,PAN H.The eternal goal of design is life[J].Art and Design,2021,1(Z1):140-143.
[8] 潘虎.代际更迭引发的食品包装设计观念嬗变[J].食品与机械,2021,37(7):102-106.PAN H.Changes of perceptions on food packaging design caused by generational variation[J].Food & Machinery,2021,37(7):102-106.
[9] 徐晓慧.人类学视阈下乡村振兴的审美逻辑与艺术实践[J].广西民族研究,2021(6):110-119.XU X H.Aesthetic logic and artistic practice of rural revitalization from the perspective of anthropology[J].Guangxi Ethnic Studies,2021(6):110-119.