Study on packaging design dimensions of fast-moving consumer foods under the background of consumption upgrading
Consumption upgrading brings new challenges and opportunities to fast-moving consumer goods (FMCG) packaging design. With the help of successful FMCG packaging design cases in the market, the design dimension of FMCG packaging is summarized and analyzed to provide a new design approach for FMCG packaging in the aesthetic upgrading environment of consumption. Based on the analysis of market successful cases of fast-moving consumer food packaging design, the design content and methods are proposed, from the following aspects including the function, experience, subject, environmental protection, culture, digital analysis.
"Study on packaging design dimensions of fast-moving consumer foods under the background of consumption upgrading,"
Food and Machinery: Vol. 38:
8, Article 22.
Available at: https://www.ifoodmm.cn/journal/vol38/iss8/22
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