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Corresponding Author(s)

蓝学会(1969—),男,广西艺术学院副教授,硕士。E-mail:13481112069@163.com

Abstract

With the rapid development of digital technology and the diversification of consumer demands, the design of leisure food packaging is transforming from being previously functional to intelligent, interactive, emotional, and sustainable. This article first analyzed the background and significance of interactive design for leisure food packaging in the digital age and then systematically reviewed the relevant research results from the perspectives of technology drive and user experience. The research finds that intelligent packaging technology and multi-sensory experience design are the main research directions at present. In the future, the interactive design of leisure food packaging will pay more attention to the integration of virtuality and reality, personalized customization, emotional connection, and full life cycle sustainability.

Publication Date

11-19-2025

First Page

243

Last Page

248

DOI

10.13652/j.spjx.1003.5788.2025.60093

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