Abstract
As an important carrier of traditional Chinese culture, intangible cultural heritage (ICH) handicrafts embody unique cultural connotations and emotional resonance in food packaging.However, current applications of ICH often suffer from superficial cultural connotations, static packaging presentation, and limited interactive engagement.This study focuses on the cultural connotations of ICH crafts and aligns it with the aesthetic principles of contemporary food packaging design.It proposes a three -tiered integration strategy comprising cultural perception -interactive experience -emotional belonging, supported by a systematic design methodology encompassing symbol reconstruction, media adaptation, and emotional embedding.By employing intelligent visual technologies such as generative AI (AIGC ), augmented reality (AR), and digital design tools, the study implements a practical food packaging design to verify the feasibility of the proposed integration strategy.
Publication Date
12-11-2025
First Page
234
Last Page
240
DOI
10.13652/j.spjx.1003.5788.2025.60136
Recommended Citation
Yajuan, LIU; Heng, XU; Yanling, QI; and Hui, CAI
(2025)
"Innovative food packaging through the integration of intangible cultural heritage handicrafts and intelligent visual design,"
Food and Machinery: Vol. 41:
Iss.
11, Article 30.
DOI: 10.13652/j.spjx.1003.5788.2025.60136
Available at:
https://www.ifoodmm.cn/journal/vol41/iss11/30
References
[1] 朱伟.现代语境下非物质文化遗产的表达与叙事 [J].文化遗产,2021 (1):1-8.ZHU W.The expression and narration of intangible cultural heritage in the modern context [J].Cultural Heritage,2021 (1):1-8.
[2] 陈东博,袁洪,王璐,等.中国非遗产品设计的研究现状与发展趋势 [J].包装工程,2024,45(14):71-84.CHEN D B,YUAN H,WANG L,et al.Research status and development trend of intangible cultural heritage product design in China [J].Packaging Engineering,2024,45(14):71-84.
[3] 胡 继 艳.基 于 设 计 创 新 视 角 的 安 徽 传 统 手 工 艺 的 传 承 研 究[J].广西师范学院学报 (哲学社会科学版 ),2018,39(4):92-97.HU J Y.On the inheritance of traditional handicrafts in Anhui Province based on design innovation [J].Journal of Guangxi Teachers Education University (Philosophy and Social Sciences Edition ),2018,39(4):92-97.
[4] 李白杨,白云,詹希旎,等.人工智能生成内容 (AIGC )的技术特征与形态演进 [J].图书情报知识,2023,40(1):66-74.LI B Y,BAI Y,ZHAN X N,et al.The technical features and aromorphosis of artificial intelligence generated content (AIGC )[J].Documentation,Information & Knowledge,2023,40(1):66-74.
[5] 邱族周,钱惠,刘云.基于闽东传统民居特色的非遗食品包装设计 [J].食品与机械,2022,38(7):138-143.QIU Z Z,QIAN H,LIU Y.Packaging design of intangible cultural heritage food based on the characteristics of traditional folk houses in east Fujian [J].Food & Machinery,2022,38(7):138-143.
[6] 白玫.基于神垕钧窑非遗文化的河南本土传统食品包装设计[J].食品与机械,2023,39(9):117-122.BAI M.Traditional packaging design for local food based on the intangible cultural heritage of Shang-Jin Jun Kiln in Henan Province [J].Food & Machinery,2023,39(9):117-122.
[7] 温鑫淼,刘宗明,李麟.基于非遗文创的品牌构建与探究：以湘西地区土家织锦为例 [J].家具与室内装饰,2021 (9):55-59.WEN X M,LIU Z M,LI L.Research on the brand construction and exploration of cultural and creative products of intangible cultural heritage:taking western Hunan Tujia brocade as an example [J].Furniture & Interior Design,2021 (9):55-59.
[8] 王 玮.虚 拟 现 实 技 术 (VR)在 传 统 手 工 艺 传 承 中 的 应 用 述 评[J].湖南包装,2025,40(2):74-77,99.WANG W.A review of the application of virtual reality (VR) technology in the inheritance of traditional handicrafts [J].Hunan Packaging,2025,40(2):74-77,99.
[9] 谢 春.电 影 传 播 非 物 质 文 化 遗 产 的 媒 介 优 势 [J].传 媒,2023(6):50-52.XIE C.The media advantages of film communication in disseminating intangible cultural heritage [J].Media,2023 (6):50-52.
[10] 卢鹿,郑捷,沈楚尧.青神非遗手工艺在特农产品中的包装创意 [J].文化产业,2023 (17):20-22.LU L,ZHENG J,SHEN C Y.Packaging creativity of Qingshen non-legacy handicrafts in special agricultural products [J].Culture Industry,2023 (17):20-22.
[11] 柯 慧 明.非 遗 手 工 艺 AI情 感 新 “织”造[J].文 化 产 业,2025(4):145-147.KE H M.AI-driven emotional "Weaving" in intangible cultural heritage handicrafts [J].Culture Industry,2025 (4):145-147.
[12] 尚平君.民间美术文化意蕴初析 [J].装饰,2000 (6):62-64.SHANG P J.A preliminary analysis of the cultural connotations of folk art [J].Art & Design,2000 (6):62-64.
[13] 吴余青,徐海波,朱奕苇.非遗在食品包装设计中的运用研究进展 [J].食品与机械,2024,40(6):111-116.WU Y Q,XU H B,ZHU Y W.Research progress on the application of intangible cultural heritage in food packaging design [J].Food & Machinery,2024,40(6):111-116.
