Abstract
Food packaging layout design, as the core element of visual communication, directly affects consumers' purchasing decisions. Based on the works receiving international design awards on food packaging, such as Pentawards, Dieline Award, Red Dot, and iF, from 2020 to 2025, the trend of food packaging layout design mainly included the following aspects:layout structure from stable grid to dynamic balance, visual hierarchy emphasizing information denoising, font application emphasizing functionality and culture, and color strategy combining naturalism and digitization. By deeply analyzing the driving forces behind the aforementioned trends and extracting their design implications, a design methodology that combined theoretical support and empirical evidence was constructed, ultimately providing clear and effective practical guidance for designers and brand owners in making innovative decisions.
Publication Date
9-25-2025
First Page
242
Last Page
248
DOI
10.13652/j.spjx.1003.5788.2025.60153
Recommended Citation
Yanjie, ZHANG
(2025)
"Innovative trends in food packaging layout design based on case analysis of international awards,"
Food and Machinery: Vol. 41:
Iss.
8, Article 31.
DOI: 10.13652/j.spjx.1003.5788.2025.60153
Available at:
https://www.ifoodmm.cn/journal/vol41/iss8/31
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