Abstract
In the context of contemporary food consumption, food packaging has gradually shifted from a tool for product protection and information transmission to an important cognitive interface that influences consumer perception, judgment, and choice. Existing studies in this field mainly focus on functional optimization, behavioral guidance, and cultural expression, while insufficient attention has been paid to how packaging design affects consumer cognitive processes. This paper introduces the theoretical perspective of consumption alienation and employs literature analysis and comparative case studies to construct a three-layer analytical framework of “judgment–choice–meaning.” Furthermore, it proposes a regression-based analytical pathway centered on comprehensibility, choice support, and open-ended meaning expression, aiming to direct food packaging design toward greater consideration of consumer cognition and judgment processes, and to provide references for optimizing design practices and refining relevant regulations.
Publication Date
7-13-2026
First Page
233
Last Page
241
DOI
10.13652/j.spjx.1003.5788.2026.60107
Recommended Citation
Jingzhi, GUO and Ming, XU
(2026)
"Consumer judgment, choice, and meaning-making in food packaging design from the perspective of consumption alienation,"
Food and Machinery: Vol. 42:
Iss.
6, Article 29.
DOI: 10.13652/j.spjx.1003.5788.2026.60107
Available at:
https://www.ifoodmm.cn/journal/vol42/iss6/29
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